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Get Motivated

Dan Ariely experiments on people to understand what is truly motivating

Dan is a Behavioural economist at Duke Univeristy  were hee, he’s aligned with three departments (business, economics and cognitive neuroscience); he’s also a visiting professor in MIT’s Program in Media Arts and Sciences and a founding member of the Center for Advanced Hindsight. His hope that studying and understanding the decision-making process can help people lead better, more sensible daily lives.

Dan has written two best selling books, Predictably Irrational and The Upside of Irrationality.

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